Every year, Launch International identifies a dominant trend or tactic in the world of high-tech marketing. We’ve identified 2004 as the Year of Growth Marketing. Have you repositioned your marketing messages, solutions, and tools to focus on growth? Get the full story
			Industry experts report that as much as 90% of marketing monies invested in the channel do not demonstrate any form of return. And, we’ve all read the reports on how vendor-sponsored demand gen programs contribute only 6% toward top-line revenue. How can your company beat the odds and implement programs that pay? Get the full story
			Ever had a prospect tell you to "prove it"? In today’s budget-crunched economy, customers are looking long and hard at their technology possibilities before they spend any money. Learn how effective success stories can give you a competitive edge. Get the full story
			Clients often ask about the "secrets" to successful demand generation. Whether you’re in the process of developing a single campaign or a complete program, review this checklist to see if you’re on the right track. Get the full story
			Are you searching for ways to make your company really stand out? Feeling frustrated that traditional techniques are inadequate in today’s marketplace? Take a read through Winning Behavior: What the Smartest, Most Successful Companies Do Differently. Get the full story
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