Making channel investments pay off
"Prove it" with success stories
On the bookshelf
Winning
Behavior: What the Smartest, Most Successful Companies Do Differently
Our book recommendation for this quarter is Winning Behavior: What
the Smartest, Most Successful Companies Do Differently by Terry R.
Bacon and David G. Pugh.
Through an extensive collection of cross-industry case studies, Bacon
and Pugh provide examples of how flourishing companies differentiate themselves.
Their thesis is that behavior is what creates meaningful differentiation.
From Southwest Air and Ritz-Carlton to EMC, the authors show how organizations
"outbehave" competitors with great results.
"What is the secret to creating and sustaining behavioral differentiation
(BD)?" the authors write. "It’s just this: You have to
manage your customers’ experiences from start to finish. You have
to think about what they are experiencing at every touch point and then
design interactions that surpass what they experience when they interact
with your competitors… It takes skill and will to create and sustain
BD."
To learn more about or purchase this book, visit Amazon.com.
