‘Hyperguides’ for hyper results
Tool delivers interactivity and robust content
Looking for a creative new way to deliver your customer or sales force communications? Launch International has developed a “hyperguide” methodology for producing newsletters, selling guides, and other communications that require easy navigation and sorting through multiple pages of information.
Launch International hyperguides combine the dynamic, interactive features of the web with the robust content and design of print collateral. They feature unlimited document bookmarks—as well as internal and external hyperlinks to provide additional information.
However, because hyperguides are delivered as interactive Adobe PDFs, they can be read with the standard free Adobe Reader. In addition, hyperguides are developed with a horizontal orientation. They can be easily read in full-screen mode—or printed on standard printers for offline viewing.
Our clients have used the hyperguide format for several types of deliverables, including:
- Sales enablement guides: Hyperguides give salespeople quick, easy access to the solution messaging, qualifying questions, and competitive information they need to close a deal.
- Newsletters: The versatile hyperguide format breathes new life into customer and internal newsletters. It encourages online browsing of information and inexpensive online distribution. But it can also be printed and distributed “offline.”
- Executive briefs/business white papers: Thanks to highly intuitive navigation, the hyperguide format enables viewers to more quickly grasp visionary solution models and technical concepts.
- Electronic collateral: Brochures designed in our hyperguide format encourage customers to dig deeper into your solution. And, they enable readers to gain a greater understanding of the scope of your offering.
Want to hear more or see a sample of a Launch International hyperguide? Drop us a line at info@launchintl.com.
