Each year, Launch
International identifies a pervasive marketing theme or strategy we
predict our clients will be doing—and that we believe all tech companies
need to be doing even more. We’ve determined 2005 is the Year of the
Marketccino!
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Every company’s got a catch phrase that sums up its vision for
helping customers reach new heights in performance. For marketers,
building that visionary theme is exciting. Making it real for customers
and prospects is another story. Here’s how to translate your company’s
vision into real-world, revenue-generating solutions.
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Need an innovative tool for delivering sales guides, newsletters,
thought leadership pieces, and e-collateral? Find out what a hyperguide
is—and how it can help you better communicate your marketing messages.
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A customer
newsletter—whether printed or emailed—is an important part of any
integrated marketing and communications program. Are you giving customers
a must-read publication? Use our checklist to create content your
readers won’t want to miss.
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We’re seldom advised to make important decisions in the blink of an eye.
But according to Malcolm Gladwell’s latest bestseller, Blink: The
Power of Thinking Without Thinking, such decisions may prove as
good as, or better than, choices that result from in-depth analysis.
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