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ChannelAgency: a Web-based demand generation resource
Launch International recently introduced ChannelAgency--a web-based, solutions-focused, and fully-integrated messaging and demand generation resource for technology companies. Our goal: to provide a mechanism where our clients and their partners could tap our combination of technical savvy, sales expertise, and creative talent to produce targeted marketing campaigns--quickly, easily, and affordably.
"We were seeing a real disconnect with regard to selling through the indirect channel," says Eric Nitschke, managing director at Launch International. "A solutions message is MIA or plays second fiddle to the product info in a lot of the supplier-side materials. That approach is diametrically opposed to reseller requirements."
Eric notes that many resellers want to move beyond "pick, click, and download" templates because the deliverables are often slanted and don't allow for true customization. "Unfortunately, original collateral is cost-prohibitive and time-consuming for a majority of integrators and VARs," he explains. "ChannelAgency bridges the gap with timely, solutions-focused deliverables that can be tailored to fit a specific company's needs."
Through ChannelAgency, Launch leverages our sales and channel marketing expertise to offer messaging services and customized campaigns. These campaigns address today's business challenges--at a fraction of agency prices and in as little as four weeks from activation. Although channelagency.com is the initial and primary interface, we work with users in real time to determine the best, most cost-effective way to:
- Reach a target audience
- Acquire the appropriate list
- Customize messages
- Activate the campaign
- Fulfill requests
- Move leads into the pipeline
More importantly, the technical and marketing know-how that sets Launch collateral apart is bundled with, and an integral part of, program strategy, tactics, and execution. Campaigns include:
- Multi-touch components, such as print, e-mail, and telemarketing
- An offer of intellectual value, such as an executive brief
- Customization areas that reinforce unique messages
- The resources to pull it all together--fast!
For more information, visit www.channelagency.com, or contact us at info@channelagency.com.
ChannelAgency--not just for the channel!
ChannelAgency offers comprehensive marketing campaigns, including strategy, creative, and fulfillment, for the hottest, most relevant topics in the technology industry. All deliverables include areas for tailored text and information, where Launch's seasoned marketers can craft messages that maximize impact on the target audience. What's more, we guarantee only two weeks from engagement to drop and just two more for fulfillment and follow up. ChannelAgency campaigns are entirely appropriate for OEMs, developers, and manufacturers and are a quick, easy, and inexpensive complement to virtually any marketing program.
We are currently offering programs on:
- Business intelligence
- Information management
- Security management
- Server consolidation
- Storage management
- Web services
And, we'll be adding others as topics of strategic and industry importance emerge. We also plan to target future programs to vertical opportunities with the highest revenue potential--including those in finance, manufacturing, life sciences, and retail/wholesale.
Campaigns are the property of Launch International, Inc. Users pay a rental fee for the right to use a campaign in a specified geography for a specified period of time. Companies can also negotiate a copyright transfer and purchase a campaign outright.
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Launch International
95 West Court Street
Doylestown, PA 18901
215.230.4340 phone
215.230.4342 fax
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