Implementing a successful thought leadership program has remained an elusive goal for many companies. From poorly defined plans to lack of resources, many factors can inhibit success. Find out how you can build an effective program.
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Online newsletters have proven to be valuable—and cost-effective—tools for generating leads and communicating with customers. Launch offers six tips for developing more effective content for your publication.
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After growing quickly through word of mouth, this Launch International client wanted to formalize its marketing strategy and tactics. Read how Launch partnered with the organization to plan and execute a successful vision.
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Under the gun to prove your worth? Learn how to demonstrate a return on marketing investments with this quarter’s book selection, Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability.
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