Alliance Marketing Triple Play
Today’s alliance managers often have a challenging role, having to be experts on both their own company’s offerings as well as their partners’ solutions. Learn how Launch has coached clients on the Alliance Marketing Triple Play—messaging, mindshare and maintenance—with positive results. Get the full story
Compliance: A Three-Part Opportunity for Marketing
If you’re like most, you’ve been focusing on “compliance marketing”—positioning your offerings as solutions to an array of regulatory requirements. But that’s just one of three areas where marketing has a role to play. Find out if you’re maximizing the marketing potential of compliance. Get the full story
Corporate Blogs: What You Need to Know
Know what a blog is? If so, you’re in the minority. And if you regularly read an online blog or two, you’re a rarity. But read on, because this new form of online communication offers tremendous opportunities—if you know what to watch out for. Learn more about blogging and how it can help your business. Get the full story
PowerPoint Conundrum
Why are presentations so challenging to develop? And what does it take to create a great PowerPoint? We’ve got answers! And we’ve boiled them down to four easy steps — give them a try the next time you’re struggling with this all-too-common dilemma.
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On the Bookshelf
According to Daniel H. Pink’s A Whole New Mind, Asia, abundance, and automation are causing the demise of the “Information Age” and the rise of the “Conceptual Age.” The Conceptual Age requires different skills and abilities. Do you have what it takes to be personally and professionally successful in this new era? Get the full story
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