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Purple Cow: Transform Your Business By Being Remarkable
Our book recommendation for this quarter is Seth Godin's Purple Cow: Transform Your
Business by Being Remarkable. Godin explains why the traditional Ps of marketing are no longer relevant. He says those old standbys must be replaced with a new P: purple cow.
The purple cow concept is simple: In order to succeed in today's marketplace, your product or service can't simply be "good." It must be remarkable—something worth talking
about.
Though geared largely for consumer product marketing, Godin's premise still applies to you in high-tech, business-to-business marketing. His snappy, easy-to-read style will encourage you to think
twice—or three times—about how you approach marketing. And, he'll show you why it's safer to be a risk-taker and a rule-breaker.
"Boring is always the most risky strategy," Godin writes. "Smart businesspeople realize this, and they work to minimize (but not eliminate) the risk from the process. They know that
sometimes it's not going to work, but they accept the fact that that's okay."
Take this tiny tome with you on your next flight. By the time you land, you'll be inspired to retool and reshape the way you bring your products, services, and solutions to market.
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Launch International
95 West Court Street
Doylestown, PA 18901
215.230.4340 phone
215.230.4342 fax
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