Thought leadership on ashoestring budget
The best of 2004
In case
you missed…
Launch recaps the top trends of 2004
As the end of the year approaches, Launch brings you a recap of ide@s
articles about the trends that defined the past year.
In
the first quarter, we declared 2004 the Year of Growth Marketing.
That prophecy has proven true; tech companies of all sizes continue to
ramp up to address the economic turnaround.
Some
have demonstrated true vision in developing and communicating their
messages to the marketplace—helping establish them as trusted partners
and advisors.
Many others have undertaken thought leadership programs designed to demonstrate
their intelligence in major business issues and technologies. Launch
outlined key considerations when developing or refining your thought leadership
program. And, in this issue, we show you how you can accomplish your
thought leadership goals without breaking the bank.
In addition, the ide@s newsletter offered lots of practical tips for making
your demand
generation, online
newsletters, and email
campaigns more effective.
As the holidays approach, we wish you all the best—and hope to hear
from you soon in 2005. For more information about Launch International,
email us at info@launchintl.com
