Visionary marketing messages like IBM’s on demand and HP’s Adaptive Enterprise have one goal—locking customers in for the long haul. While the strategy is working, it has a huge impact on sales and marketing programs, especially those targeted at the enterprise level. How does this approach affect you?
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Believe it or not, well-executed email campaigns still produce impressively high results. And mastering one such campaign produces a repeatable methodology that can be used across multiple solution areas in your organization. It’s a quality versus quantity approach that delivers.
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Learn about how one Launch International client now attributes more than ten percent of its revenues to our results-focused demand gen strategy. It’s happiness all around, as the client, its resellers, and its enterprise software provider deem the program “the best they’ve ever seen.”
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Today’s customer is seeking a new level of partnership, and it is based on trust. Learn the importance and potential of trust relationships and their impact on sales success in this issue’s book selection, The Trusted Advisor.
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